Healthcare Growth Runs on Trust
Healthcare marketing has never been simple. But after several days at the 2026 Healthcare Marketing & Physician Strategies Summit in Salt Lake City, one thing became clear: the job has changed again.
Stop Spamming Content. Start Earning Brand Advocacy.
Connection is not cultivated by accident. A click isn’t conviction. A view isn’t value. Marc Paulenich will teach you how to move people from indifference to customer advocacy.
Discover the Book
CEO. Author. Speaker. Brand Advocacy Advocate.
As the CEO of Hart, the author of Brand Mover and a coveted keynote speaker, Marc is on a mission to help growth-minded executives navigate the shifting marketing landscape.
It's a landscape in which no one stands out because everyone is showing up. Where authenticity matters more than awareness. And where customer relationships outlast campaigns. Marc believes and can prove that loyal customers – brand advocates – are the best marketing tool.
The ideas in Brand Mover: How to Lead Audiences from Apathy to Advocacy came from more than two decades of guiding organizations across education, healthcare and consumer sectors in building meaningful customer connections. Marc’s career has been defined by turning brand strategy into measurable results. Because brand strategy is business strategy made visible.
Beyond helping clients’ brands grow, Marc has helped guide Hart through meaningful evolution, strengthening integration across disciplines and positioning the firm for sustained, independent growth. During his tenure, the agency has more than doubled in revenue, expanded from 40 to nearly 100 employees and grown from one to four offices in three states.
Marc holds an MBA specializing in marketing and has served as adjunct faculty at the University of Toledo. He’s a 4As Central Region Board Member and a regular contributor to the Forbes Agency Council. He resides in Ohio.
The Brand Ambassador Playbook Is Here.
Apathy is the quiet crisis facing modern brands. Brand Mover is about how to avoid that crisis by building emotional connections. Learn a simple but powerful framework for transforming indifferent customers into passionate brand advocates.
What Marc calls the Brand Movement Model will show you how to move customers through the four stages of customer emotions:
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Apathy
The state of indifference.
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Awareness
The state of recognition.
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Alignment
The state of fulfillment.
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Advocacy
The state of evangelism.
Turn Customer Emotions Into Brand Momentum.
For many, apathy is the starting point. Advocacy is the goal. Emotion is the bridge.
Marc guides CMOs, CGOs and other growth-minded executives through real-world case studies in Brand Mover. From reimagining your organization’s customer experience (CX) to ensuring brand experiences (BX) feel intentional and credible, you’ll discover a course of action for creating meaningful connections and driving sustainable growth in today’s attention-scarce marketplace.
Stop chasing clicks and impressions. Instead, get a practical framework you can use tomorrow, and a way to measure it.
The four stages of emotional movement are explained at length in Brand Mover with real-world examples to help illustrate them. You can track the movement of your own brand with a diagnostic tool called the Emotional Movement Index (EMI). It will be available when Brand Mover launches on Oct. 27, 2026.
BringThe MovementTo Your Stage.
The world doesn’t need more content. It needs more connection.
Marc brings the ideas in Brand Mover to life with presentations as riveting as your next brand strategy. He has more than two decades of brand-building experience, challenging growth-minded leaders to rethink how brands create connection. Through provocative ideas and real-world examples, you’ll leave with a fresh perspective on turning customer apathy into advocacy.
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Brand Starts Inside: Making Culture Tangible Through Employee Experience
Why I Was in an HR Room Talking About Brand? This week I had the opportunity to speak at the From Day One conference in Washington, D.C., on a panel titled “From Organizational Values to Employee Experience: Making Culture Tangible.”…
Hart Names Marc Paulenich Chief Executive Officer
Hart has announced Marc Paulenich as its new Chief Executive Officer, effective January 2026, while founder Mike Hart transitions to Executive Chairman to focus on culture, client relationships and long-term strategy.
Brand Transformation At Hart.
Marc is the CEO of Hart, one of the Midwest’s and Mid-Atlantic’s largest independent marketing and advertising agencies. The thinking in Brand Mover has been put into practice at Hart, where businesses are propelled forward with big ideas backed by bold results.
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